Create a sales team that customers want to engage with
Because hitting targets isn’t enough anymore — your sales team needs to create value buyers actually care about.
Missing
sales targets
Best talent
leaving?
Struggling to find and
win new customers?
Hard to recruit
good people?
Competitors eating
your lunch?
Poor ROI on sales
tools and processes?
On average, 80% of a typical sales team is pointing in the wrong direction.
Does this sound like you?...
You’re talking to the wrong people, at the wrong time, about the wrong things.
Sales teams are joining the conversation too late — forced to compete only on price.
Marketing, sales and customer success aren’t aligned, chasing different outcomes.
A few high-performers prop up results, leaving you exposed when they leave.
Training and tools cost a fortune but fail to deliver measurable impact.
This isn’t a quick-fix problem. It’s a structural challenge.
How STR helps
Other providers might sell you a training course or a new tool. We don’t.
We transform entire sales organizations through buyer-centric change programs that:
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Redefine how your sales team engages with buyers.
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Build competency, confidence, and accountability at every level.
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Align sales, marketing, and customer success around growth.
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Create cultures of development where high-performance is the norm.
Our goal is lasting impact — and to leave you self-sufficient once we’re gone.
📊 To date, 100,000+ individuals across 40+ countries have benefitted from STR programs.
Where we do our best work
Sales team modernization
Align your people with how buyers think today.
Competency
uplift
Objectively measure skills, close gaps, raise the bar.
M&A
integration
Align teams, tools, and cultures quickly and effectively.
GTM
strategy shifts
Equip teams to adapt to market and buyer changes.
Targeted
training
Do more with less by focusing on what really moves the needle.
Process and
tool design
Cut waste, simplify systems, and focus on outcomes.
Our approach: People, Process, Environment
People
Build the right skills and behaviours across your team.
Process
Redesign sales processes around the buyer’s journey.
Environment
Create a culture of accountability and development.
The result? Sales teams that are buyer-centric, high-performing, and scalable.
The 4-Stage Change Process
The 4-Stage Process
Our Change Programs follow a clear process that is reviewed and confirmed with you every step of the way. Each step has a clearly defined set of goals and outcomes, so that you can see the real impact of the program on your business.
It starts with listening to you and understanding your business. Understanding your concerns, your challenges, your strategy, your goals, and your aspirations. Once we understand who you are and who you want to be, our work – delivering the specific outcome that you need – begins.
Self-Paced Learning
Buyer's Perspective Learning Modules
Over the past decade, buyer behavior has shifted. More stakeholders are involved in every decision, processes are increasingly automated, and access to technology has led to more informed buyers.
It’s no longer enough to have a great product or solution. What matters is your salespeople’s ability to advise and guide change from the buyer’s perspective.
Your time is precious, so we’ve packaged our award-winning methodology into bite-sized learning modules so you can empower your sales team with buyer-centric selling techniques.
Our proven methodology
Engaging with a customer before they even recognize the need for a change gives you an 80% chance of securing that business.
8%
YoY growth
Achieved by a language
service and software
vendor
150%
Increase in
pipeline
Achieved by a professional
services vendor
32%
YoY improvement
in win rates
Achieved by Telco following program implementation
Your sales team will learn how to guide customers through their decision-making process, gain consensus, and secure lasting relationships.
Sales Process Simplified
What is the problem with my current sales process?
Despite advances in technology to help our salespeople keep pace with this change, processes and systems all focus in the wrong places! CRM solutions and the myriad of supporting revenue enablement platforms focus on qualifying the customer as a fit for your sales process, qualifying them in or out faster, limiting the seller to focus on those few remaining ‘ideal fits’. They miss the fundamentals – what is the buyer looking to achieve and how do we influence that thinking and demonstrate how we can actually help?
It doesn’t matter how great your product or solution is; what matters is the extent
to which your sellers are entrusted to advise and steer change. To achieve that, you need to make sure that your sales process and systems are aligned with the way today’s buyer buys.
What our customers think
Our methodology has been trusted by Enterprise clients for 14+ years, and is now accessible to you.
A full change program that shows the way from misalignment to optimal buyer process alignment.
BUSINESS: FOCUSED
We created BUSINESS: FOCUSED to align your sales process and systems, to today’s buyer mentality. When you genuinely help customers overcome problems and explore new solutions, you create a trust that lasts.
Alignment between buyers' and sellers' actions. Enable your sellers to recognize where the buyer is in their process and what action to take.
Drive sellers to increase pipeline accuracy and to engage where the highest probability of a win occurs.
Your journey from start to end
Meet
Let us show you how it works. Schedule a meeting.
Onboarding
Time to get everyone on board. We make this part easy.
Discovery
You don’t know what you don’t know. Let us help you discover the challenges.
Implementation
We work with your team, enabling them to align your process and systems to the buyer process. We train your managers to enable your people!
Understand Your Potential Gains
Use the below calculator to understand the potential productivity gains you could gain by optimizing the effectiveness and efficiency of your sales teams. Begin by dragging the handles in the pie chart to reflect the average percentage of the time your sales team spends doing each activity.
Contact us
Need more information about how our approach could work in your organization?
