Learning content creation

Engaging. Effective. Efficient.

We design and develop learning content specifically targeted to your organization’s needs, strategic goals, and unique culture.

Tell us what you need, and we will create the right learning to engage your employees and achieve your objectives, using the latest technology to get it done quickly and efficiently.

Our Programs

Effective learning that changes behavior requires repeated impressions, reinforcement, and psychological buy-in. Most of our programs unfold in three steps, designed specifically to meet your learners’ needs:

  • Engaging e-learning focusing on theory, buy-in, and simulated practice
  • Workshops enabling in-person practice and increasing psychological commitment
  • Reinforcement, to help make new behaviors a welcome habit

Our process

We develop e-learning, workshops and follow-up activities using the same learner-centric process:

Discovery

  • During Discovery, we…
  • Analyze company needs
  • Create learner profiles, including attitudes toward change
  • Set project learning objectives
  • Recommend most effective delivery methods

Design

  • During Design, we use ID principles to…
  • Analyze the content
  • Determine a logical flow
  • Identify a fun and engaging approach
  • Generate detailed designs, including:
    - Activities Videos Simulations
    - Knowledge checks
    - Facilitator guides; workshop collateral

Development

  • During Development, we…
  • Use rapid authoring tools to build e-learning and games
  • Use AI to generate videos
  • Design and print workshop collateral
  • User test e-learning before delivery
  • Work with the client to pilot workshops

Why STR?

Engaging

We use innovation, creativity and established media techniques to grab the learner’s attention and keep them continually focused and absorbed, which increases retention and motivation.

Effective

We use established instructional design principles to guide the learner to build understanding step by step, check what they’ve learned, then practice new behaviors so they can be applied on the job.

Efficient

We embrace the use of new technologies to streamline processes and push the boundaries of what is possible. Sound project management ensures we deliver superb results on time and within budget.

Case Studies

Global Operator Rings In Improved Sales Behaviors

Open case study

Setting Global Standard for Online Learning

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Motorola Onboarding Wins Gold

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Customer Satisfaction Drives 20% Increase in Spend

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25 Million Euro Pipeline Delivered in 4 Weeks

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DHL Express Skyrockets Sales

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From Our Blog

A sales manager poised for running a race, with flames around him, implying he is a winning sales manager.
Insight
Mark Savinson

Coach Your Team to Speak the Language of Business

In today’s buyer-centric landscape, are your sales teams truly equipped to have meaningful conversations that uncover the core business challenges? Mastering a crucial skill could be the key to unlocking value-based sales success.

Read More »
03/06/2024 No Comments

Contact us

Need more information about how our approach could work in your organisation?

FAQ

Everything you need to know about our tools and processes

We primarily use Rapid Authoring Tools, such as the Articulate 360 suite, to create e-learning content. Our choice of these tools offers several benefits:

  1. Flexibility: Our clients can easily make changes to the content after delivery, ensuring it remains relevant and up-to-date.
  2. Cost-efficiency: Simple updates can be made without incurring additional expenses.
  3. Accessibility: We create content using only the built-in functionality of the authoring tool, avoiding external code like JavaScript.
  4. Ease of editing: This approach ensures that it is easy to edit or translate the content without risking functionality issues.
  1. Embedded review tools: These simplify and streamline the review process, enhancing collaboration and efficiency.
  2. Translation-friendly design: The tools are built with translation in mind, significantly reducing translation costs and effort.
  3. AI integration: Ongoing investment in AI tools allows us to leverage artificial intelligence capabilities without the need for custom coding.
  4. Post-production flexibility: Customers can request simple changes after initial production, ensuring that the content remains current and relevant without the need for expensive redevelopment. 

We use AI tools to generate graphics and provide video characters and voices.

We also utilize Adobe tools for PDF creation and additional tools for flip book creation.

Our content development process includes an innovation and creativity phase where we explore the best methods to bring content to life.

The versatile toolset at our disposal enables us to support a full range of approaches, from traditional interactive e-learning to the use of “talking heads,” interactive role-play scenarios, flip books, and printed materials. This variety allows us to tailor the learning experience to the specific needs of each project, enhancing engagement and effectiveness across different learning styles and preferences.

Our process is designed to create engaging content that delivers clear business outcomes. We start by identifying business and learning objectives through a High-Level Design, which also addresses translation and user experience needs.

Our innovation stage ensures content engagement, followed by a detailed storyboard creation and approval before building begins. Our program office manages the plan, ensuring on-time and on-budget delivery.

By using only standard tool functionality without hard-coding, we deliver content that clients can manage independently. This approach doesn’t limit creativity; instead, it supports all types of interactions while facilitating easy translation and client-led modifications without additional costs.

Because we only use Rapid Authoring Tools that support mobile learning and responsive design, this is never an issue. Because we do not add any bespoke code we can also ensure that the translation process will not break the design.

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Global Operator Rings In Improved Sales Behaviors

Client

Challenge

Deliver a sustained improvement to commercial performance across all regions, by instilling a culture of continuous learning and manager-led coaching, for a global mobile telecoms operator.

Results

Six weeks after the course the client gave feedback that the right opportunities were being addressed in the right way by the sales team.

Approach

The mobile operator approached Strategy to Revenue to build a program to give sales managers the necessary skills to deliver on the-job coaching to their teams. The Pathfinder process identified the company culture and common personality traits amongst sales managers which were shaping the behavior of the sales team. From here, an international standard for sales coaching competency was established. Using the SKILLBuild™ assessment tool a bespoke, self-paced learning path was then created for each sales manager which included a mix of online learning and workplace activity.

Successful completion of the course ensured a consistent base level of competency, which was then enhanced via a two-day intensive workshop, affording sales managers the opportunity to discuss their learning and share examples of best practice.

Setting Global Standard for Online Learning

Client

Challenge

Ensure the sales and inside sales teams of a global financial news and analytics firm have the product understanding and skills set necessary to sell its complicated and nuanced financial services products globally.

Results

    • 3-month delivery timeframe

    • Successful roll out to 5,000 sales and inside sales staff

    • Expansion to other areas of the business, including non-sales functions

    • Rolling program of expansion and updated course content

Approach

Strategy to Revenue’s SKILLBuild™ platform was used to assess each sales person’s competencies; the answers provided an opportunity for the sales person to discuss and agree desired final results with their line manager. Based on an agreed competency score, a self-paced, personalized learning pathway was developed, thereby enabling people to demonstrate their understanding of key competencies before undertaking the module. This reduced the time spent by salespeople on unnecessary training and ensured their maximum engagement in the modules. The customizable nature of the SKILLBuild elearning platform reflected the language, terminology and market requirements of this very specific field of business.

Motorola Onboarding Wins Gold

Client

Challenge

Create a global onboarding program that educates new hires on Motorola’s strategic transformation and solution selling approach, and improves their time to productivity.

Results

Winner of the Gold Brandon Hall Group Excellence Award for Best Onboarding Program

Approach

Recognising the need to deliver a comprehensive and consistent global onboarding program, Motorola engaged Strategy to Revenue as its strategic delivery partner. Via a Discovery session, the Strategy to Revenue team quickly evaluated the key components of sales force effectiveness within Motorola; they used the findings to shape an onboarding program that equipped new hires with the skills, knowledge, sales methodologies, tools and company know-how to become valuable contributors within two quarters.

From the design of the program to results tracking, the focus was on field performance and business impact. A broad but not overwhelming variety of materials were included in the program, with learning activities delivered in multiple formats including formal courseware, field activities, mentoring and networking. Care was taken to ensure the collateral was both easily updatable, and easily accessible, and digestible to new hires not frequently at a desk. A mix of global and regional content, combined with job specific collateral for direct sales, inside sales and telesales, ensured material was consistent in its messaging and approach, but bespoke enough to make it highly relevant to an individual job role.

Obligatory learning milestones at 30, 60 and 90 days were specified for both new hires and their managers, and provided clear goals against which they could measure their performance and sales results, whilst establishing a global baseline for performance.

Customer Satisfaction Drives
20% Increase in Spend

Client

Challenge

Help a leading marketing automation software company coach its customer satisfaction team on how to continue to delight customers, whilst proactively growing share of customer wallet, and freeing up the sales team to focus on new business.

Results

Within 12 months:

  • 77% customer renewal rate, up from 65%
  • 20% increase in value of average customer account
  • 82% of sales team report more time to hunt for new business

Approach

Strategy to Revenue’s Pathfinder assessment identified the influence of the company’s culture on the team, their motivations, reservations, and working styles. From here, a bespoke Pathfinder program was developed to coach the team how to adopt behaviors that would help the company achieve its goals. Through a SKILLbuild™ online assessment, individuals identified their own performance shortfalls. This formed the basis of a nine-week individual learning path with links to learning, work-based activities and exercises, followed by a two-day workshop where newly learnt competencies were reinforced. The company implemented Strategy to Revenue’s recommendations on how to compensate behaviors using metrics and language associated with customer success rather than sales. Upon completion of the program, team managers were given the Compass tools to continue on-the-job coaching and assessment, ensuring new skills weren’t lost and standards were maintained.

25 Million Euro Pipeline Delivered in 4 Weeks

Client

Challenge

Equip the European sales team of a major logistics firm with the skills to generate net-new business by directly engaging in a competitive campaign to handle objections and win against one of its biggest competitors.

Results

  • 4,000 people trained across 32 countries in 4 weeks
  • 5 million euro revenue uplift
  • 25 million euro run rate secured for 12 months in just 4 weeks
  • Follow-up sessions addressing other competitors delivered equal benefits

Approach

Strategy to Revenue developed high quality multimedia assets to engage the sales team, including videos conveying the excitement, urgency and importance felt by senior executives and key stakeholders about the competitive opportunity. Team activities drew attention to the value of the company’s strengths and how this significant competitor would try to retain the business. A range of interactive exercises, handouts and action-planning activities ensured lively participation in all markets, and sales leaders were provided with all the required materials to run the sessions with their teams in their local language. Sessions ended with action- planning against which each team member had to deliver back in the workplace.

DHL Express Skyrockets Sales

Client

Challenge

Help DHL Express grow market share across its 220 countries and raise EBIT by 20% in two years

Results

  • Revenues climbed nearly 10% following the program roll out
  • Today DHL Express has 34% global market share
  • No 1 in Europe, Middle East, Africa and Asia
  • Brandon Hall Excellence Award Winner for Best Program for Sales Training and Performance

Approach

Strategy to Revenue audited the sales organization and suggested DHL Express support a true coaching culture to deliver sustained sales acceleration. In partnership with DHL we rolled out a global sales enablement curriculum in 13 languages for 6,000 sales staff, with manager-led coaching at its core. The game-like curriculum relied on sales managers and their team members working together to achieve their goals. Two-day workshops were run for Regional Sales Leads to ensure buy-in at the highest level. Train-the- facilitator sessions for the top DHL Express Sales Trainers ensured a consistent delivery of the Sales Manager Programme. Sales Manager diaries facilitated self-learning, self-assessment and access to coaching conversations with senior managers; all were supported by videos and a library of elearning modules.

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