Our Story
We are a team of leaders, enablers, and educators with a wealth of knowledge and experience in a wide range of sectors. Over the last 14 years, we’ve worked with a vast array of clients, from star-tups to global household names, to help them become ‘buyer-centric’ and turn their Strategy to Revenue.
We’re determined to help you to create meaningful and lasting change across your organization by building a ‘buyer-centric’ culture that delivers better customer experiences, better employee retention, and satisfaction, and, most importantly, maximizes growth for your business.
Creating growth isn’t just about sales – although sales are important, it’s just a part of the puzzle. We will listen to your needs, help you to understand your challenges, and then use that knowledge to create clear and meaningful plans to help you get the most from your people, improve your processes and optimize your environment.
You might find some of what we say or recommend challenging. But, our commitment to you is to be clear and honest at all times. If we can’t help, we’ll tell you. What we won’t do is bombard you with unnecessary statistics or complex theories. Instead, we will work with you to turn the theory into reality and help to build a ‘buyer-centric’ culture.
Our Team
Mark Savinson
If you ever wondered what happened to the little boy who said the emperor had no clothes, well you have found him. I have told people that training, by itself, only gives ROI to training companies; technology often solves the wrong problem; ‘experts’ often tell you what you want to hear, not what you need to hear.
If you want to make a material change to your business, grow your sales and make your people better, we can help. If you just want to buy a one-off course, then look elsewhere – I will try and convince you that training in isolation will make no difference at all.
Jason Watson
90% of the conversations I have with clients begin with, “Why do you do it like that?”. The answer is invariably “Because we always have”. The challenge with understanding why your function isn’t meeting its objectives is always to do with your people, process, and tools.
Finding the root cause of an issue is a unique blend of art and science that I’ve learned the hard way – I have held every job during my career that interfaces with a client – the clever bit has been understanding the intersections and dependencies between each.
Peter Smith
I get the fun bit: working with our professional team of instructional designers, developers, and creatives to produce well-written, engaging, award-winning learning content. We’ve been doing this for world-class sales organizations for many years. We start with the end in mind: what do you want to achieve? What do you want your sales teams to be able to do? And how do you want them to behave?
Yes, the learning content needs to be fun and engaging, but it must also be underpinned by an agreed set of learning objectives and learning outcomes. At the end, you have a Change Program that you can be proud of and one that delivers the intended results, and usually, much more.
Philip Jules
Originally from an engineering background, the past 25 years have been exciting with a varied career covering sales, sales management, global bid management, and my true passion, program management. One of the key drivers is understanding a client’s organization and working with them to tailor our approach, ensuring that the program is congruent with their culture and ambitions.
We recognize the need for creativity, but if not managed correctly, projects end up in delay, off-spec, or over budget. I oversee our global client-facing change programs and am responsible for our project office where the team plan and project manage the development of all client-facing deliverables.
Everyone else …
With over 500 years of collective experience, our team of industry-leading experts is ready to ensure that we deliver the outcomes you need, both in budget and on time.
Enablement Consultants
Our team of enablement consultants help our customers to understand the root cause of any performance issues, and they help align your sellers to the way today’s buyers want to engage.
This results in lean processes that make your sellers efficient, and tools that support improved win rates.
Instructional Designers
Instructional design is the art and science of engaging learners with content and activities presented at the right time, and in the right way, to achieve learning objectives, maximize retention, and enable real-life application.
Our instructional designers create learning experiences that move people from ‘where they are’ to ‘where you need them to be’.
Project Managers
Our project office ensures that client-facing projects are managed professionally, ensuring that projects are completed on time, within budget, and meeting our high-quality expectations.
This vital function allows clients to focus on their core business, while STR focus on implementing the program they have purchased.
Our Clients
We’re proud to work with a broad range of industry-leading organizations from a variety of industries. Our Change Programs have delivered significant results across all of them. For more information, please reach out to us and have a look at our case studies.
