About us
Strategy to Revenue began with a moment of insight. Our founders noticed that there was often a gap between a company’s strategic goals and the focus of their sales teams. What would happen if salespeople understood and aligned with their organization’s long-term strategy? Wouldn’t that bring in more revenue?
The answer came quickly when the first client to engage us to create a sales enablement program saw a 1000% return on investment.
Since 2008, we have developed and facilitated dozens of sales enablement programs for companies large and small, producing real behavioral change aligned to company strategy and focused on long-term organizational success.
Other functions can benefit from the same approach. Most employees are only peripherally aware of what their organization’s strategic goals are and — more important — the role their work plays in achieving those goals.
At the same time, the skills they need to do their part in moving the company forward are ever evolving. Continuous learning is a requirement, not an option.
At STR, we deliver learning programs that fill gaps and produce behavioral change wherever your company needs it — change that impacts your bottom line and enables you to achieve your strategic goals.
Let us show you what we can do for you.
Our team
Our design and development team have a solid background in media design and production as well as learning. We analyze and plan our courses using established instructional design principles and processes, of course. But then we base our design and development on the same rules of engagement that make media so powerful. The result is e-learning that is engaging, effective, and surprisingly budget friendly.
Mark Savinson
CEO & Lead Discovery Consultant
I take a lead in ensuring we collaboratively identify the business outcome the learning content is to deliver, and by extension help define the likely ROI of the learning activity the content is to support. This then becomes the core of the High Level Design we agree with you to align business needs with learning objectives and outcomes.
Jane Manning
Finance & HR Director
Philip Jules
Programme Management
My role is focussed on oversight and coordination. I lead client projects and programmes, ensuring that all aspects of content creation projects are executed according to plan, including timelines, budgets, resources, and deliverables. I also manage client expectations and client communication through regular stakeholder interaction and the programme or project boards.
Peter Smith
Peter Smith, Design & Operations Lead
I get the fun bit – working with our professional team of instructional designers, developers, and creatives to produce well-written, engaging, award-winning learning content. We’ve been doing this for organizations, large and small, for many years.
We start with the end in mind. What do you want to achieve? What do you want your people to be able to do? And how do you want them to behave?
Yes, the learning content needs to be fun and engaging, but it must also be underpinned by an agreed set of learning objectives and outcomes. At the end, you will have learning content that you can be proud of and that delivers the results your business needs.
Susan Wilcox
Lead Instructional Designer
I lead a team of creative instructional designers who produce content that not only achieves learning objectives but is engaging and enjoyable to do. We design from the learner’s perspective, creating a flow that steps through the content using established instructional design principles.
We then craft the text, audio, videos and interactivities that will take the learner on a journey of discovery. Once this ‘detailed design’ is complete, we work closely with our developers to bring it to life in production. The final step is thorough user testing to ensure that learners will experience exactly what we envisioned.
Kai Dean
Creative Director
I have been producing learning and development content for 25 years, 20 of those have been with STR. I have a wealth of knowledge and understanding of what makes really good and engaging learning content.
I began my career as a Flash designer and developer and loved getting deep into the code of a project. When the demise of Flash was on the horizon I spent a lot of time researching what we thought would be its successor.
After testing numerous solutions we ended up backing Articulate Storyline which we quickly adopted. Today myself and my team continue to use Storyline and other industry-standard tools to produce award winning, market leading content for many international clients.
Everyone else…
With over 500 years of collective experience, our team of industry-leading experts is ready to ensure that we deliver the outcomes you need, both in budget and on time.
Enablement Consultants
Our team of enablement consultants help our customers to understand the root cause of any performance issues, and they help align your sellers to the way today’s buyers want to engage.
This results in lean processes that make your sellers efficient, and tools that support improved win rates.
Instructional Designers
Instructional design is the art and science of engaging learners with content and activities presented at the right time, and in the right way, to achieve learning objectives, maximize retention, and enable real- life application.
Our instructional designers create learning experiences that move people from “where they are” to “where you need them to be”.
Project Managers
Our project office ensures that client-facing projects are managed professionally, ensuring that projects are completed on time, within budget, and meeting our high- quality expectations.
This vital function allows clients to focus on their core business, while STR focus on implementing the program they have purchased.
