Self-Paced Learning

Preview of Buyer's Perspective Learning Modules

Buyer's Perspective Learning Modules

Over the past decade, buyer behavior has shifted. More stakeholders are involved in every decision, processes are increasingly automated, and access to technology has led to more informed buyers.

It’s no longer enough to have a great product or solution. What matters is your salespeople’s ability to advise and guide change from the buyer’s perspective.

Your time is precious, so we’ve packaged our award-winning methodology into bite-sized learning modules so you can empower your sales team with buyer-centric selling techniques.

Our methodology has been trusted by Enterprise clients for 14+ years, and is now accessible to you. 

Our proven methodology

Engaging with a customer before they even recognise the need for a change gives you an 80% chance of securing that business.

8%
YoY
growth

Achieved by a language 
service
and software vendor

150%
Increase in
pipeline
Achieved by a 
professional services vendor

32%
YoY improvement
in win rates

Achieved by Telco following program implementation

Your sales team will learn how to guide customers through their decision-making process, gain consensus, and secure lasting relationships.

Why Strategy to Revenue?

As a dedicated team of change agents and enablers, we’ve worked with start-ups and global household names for more than 15 years, helping them to become ‘buyer-centric’ and turn their Strategy to Revenue.

We’re committed to empowering organisations of all shapes and sizes to drive transformative change. Through our tried and tested training interventions, we provide you the tools to nurture a ‘buyer-centric’ culture.

“Drawing from over a decade of experience collaborating with Enterprise B2B sales clients, we’ve distilled invaluable insights 
into a series of easily digestible interventions. We’re empowering 
SMBs to harness cutting-edge sales practices that deliver substantial benefits, all while being budget-conscious.”

Mark Savinson, CEO

“Having experienced STR’s buyer-centric sales content firsthand, I can confidently say that it cultivates a fresh understanding within sales teams. They grasp the evolving dynamics of today’s group-based customer buying decisions, becoming equipped to strategically 
engage and even disrupt rival sales approaches.”

Jason Watson, CPTO