I get the fun bit: working with our professional team of instructional designers, developers, and creatives to produce well-written, engaging, award-winning learning content. We’ve been doing this for world-class sales organizations for many years. We start with the end in mind: what do you want to achieve? What do you want your sales teams to be able to do? And how do you want them to behave?
Yes, the learning content needs to be fun and engaging, but it must also be underpinned by an agreed set of learning objectives and learning outcomes. At the end, you have a Change Program that you can be proud of and one that delivers the intended results, and usually, much more.
